Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # PIC TREE Creative services for digital projects and promotional campaigns ## Sitemaps - [XML Sitemap](https://pic-tree.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Quiz](https://pic-tree.com/pic-tree-quiz/) - 1. A client or donor wants an instant visual campaign, but your core audience problem isn’t defined yet. What is your next move? A: Build up temporary template assets to illustrate speed. B: Pause and carry out Step 4: Incubation to build real infrastructure. 2. Your visual layout looks beautiful, but your underlying message structure - [Why do modern business communications fail structurally?](https://pic-tree.com/why-do-modern-business-communications-fail-structurally/) - Discover why brands confuse marketing tactics with true strategy, and how to use deep human intelligence to break through the algorithmic noise of 2026 - [The night we lost to the Subsea Internet and why it is a WIN](https://pic-tree.com/greenwich-business-awards-2026-international-trade-finalist/) - At the 2026 Best of Royal Greenwich Business Awards, we are finalists for Excellence in International Trade. We shared the shortlist with some of the biggest names in global trade and heritage: ASN (Alcatel Submarine Networks): The industry giant that builds the world's subsea internet cables. The Greenwich Foundation: The custodians of the Old Royal Naval College. Inside Out - [Beyond the feed: 2026 is the year of social with substance](https://pic-tree.com/beyond-the-feed-2026-is-the-year-of-social-with-substance/) - Moving from broadcasting to belonging We have spent years at Pic Tree discussing "problem-first" communication. Today, a new problem has emerged: the Synthetic Ceiling. The era of mindless scrolling and superficial content has hit a breaking point. With over 1.3 billion AI-labeled videos on TikTok alone, the internet has reached a saturation point of digital "perfection." As audiences Social with Substance. We’re breaking the "Synthetic Ceiling" by moving from broadcasting to belonging through context, human production, and real ROI. - [Problem first: the foundation of impactful communication](https://pic-tree.com/problem-first-the-foundation-of-impactful-communication/) - In a world brimming with solutions, it's tempting to lead with what you offer. Many businesses jump straight to showcasing their products, services, or innovations, believing that highlighting the "what" will naturally attract customers. But at Pic Tree, we champion a different, more profound approach: problem first. This isn't just a methodology; it's a philosophy. We - [“What do you want?”](https://pic-tree.com/what-do-you-want/) - It sounds like a simple question, yet it’s the most profound one we can ask in the world of communication. Often, clients come to us with a clear brief—a specific request for a video, a design, or a piece of content. But at Pic Tree, we know that truly impactful work begins by looking beyond - [The surprising power of doing nothing: how step 4 fuels our 5-step creative engine](https://pic-tree.com/the-surprising-power-of-doing-nothing-how-step-4-fuels-our-5-step-creative-engine/) - The Pic Tree foolproof method to solve problems and create great ads Step 1 Define the problem Every problem has many possible solutions. Therefore it is vital that you define the problem accurately and fully. If you do not define the problem properly you will work to solve the wrong problem. In advertising if the - [Clear ideas. Powerful images. Measurable results](https://pic-tree.com/clear-ideas-powerful-images-measurable-results/) - How to get an armful from a blood donor They say that over 50% of emails are deleted unopened and unread. That’s just one symptom of the blinding blizzard of messages that threaten to drown us daily with words. The internet is strewn with videos, websites and emails written and made by amateurs who made - [The power of storytelling in business](https://pic-tree.com/the-power-of-storytelling-in-business/) - In today's fast-paced digital world, businesses are constantly seeking new ways to connect with their audiences and stand out from the competition. One powerful tool that can help achieve this is storytelling. As David Ogilvy once said, ”The consumer isn't a moron; she's your wife.” This means that businesses must treat their customers with respect - [The creative brief](https://pic-tree.com/creative-brief/) - A good brief contains the answer to every creative problem. My first creative director was Stan Hill of Hill Ayton, at the time a small, newish ad agency in Nairobi, Kenya. Stan on his own was a one-man creative team. He was one of only two people I ever met who was equally brilliant as - [Ideas are all in the mind](https://pic-tree.com/ideas-are-all-in-the-mind/) - Happy New Year! May this year be filled with creativity, joy, and the discovery of exciting new ideas. A unique idea is nothing more than a new combination of old elements. Take stuff you already know about and put them together in a different way. Look at David Bowie. It’s as simple as that. Anybody can - [Defining the real problem or opportunity](https://pic-tree.com/defining-the-real-problem-or-opportunity/) - (A fantasy case history) Let’s imagine that Colgate-Palmolive wants to increase the sales of Colgate toothpaste in Scotland by 5% in the next twelve months and to encourage the habit of brushing teeth twice a day. A creative brief is written but there is division in the ranks of the client and the agency concerning - [What is a brand?](https://pic-tree.com/what-is-a-brand/) - A brand is not simply the name on the box or the product inside the box or the name of the business or the logo. It is also the images, thoughts, emotions, history and word of mouth in the marketplace about a particular product or company. Building a brand takes time, money, consistency and frequency. - [Punch in 30: crafting captivating video ads](https://pic-tree.com/crafting-captivating-video-ads/) - A thirty-second video ad is long enough to tell any story you have in mind and short enough to pack a memorable punch. First, you need a creative brief to enable the copywriter to find and focus on the essential idea. The key is to crystallise the essence of the client’s marketing problem. The brief - [Creative team](https://pic-tree.com/creative-team/) - In the bad old days of advertising, before the 1960s creative revolution, advertising was largely created by the assembly-line method. A copywriter would type up to fifty headlines on the same topic, then show them to a copy chief who might select three or four for further development. The copywriter would work on these and - [How to spot a professional copywriter](https://pic-tree.com/professional-copywriter/) - Nearly everybody believes they can write. That’s understandable these days given the pervasive presence of social media. Some reckon they can write to professional copywriting standards, and unfortunately this sometimes includes clients. While they would never dream of telling an accountant how to balance the books, or advise a lawyer on a point of law, - [Go to work on an egg*](https://pic-tree.com/what-is-copywriting/) - What is copywriting? Copywriting is a creative discipline where a copywriter produces ideas and words for the purpose of advertising a product or service, usually in partnership with a graphic designer or art director. The advertising must address the marketing objectives of the product or service and must answer the demands of the creative - [Docs need a writer first](https://pic-tree.com/you-need-a-writer-first/) - Write, edit, juggle, tinker, polish. You can’t make a film without a script; it is bound to end in chaos, expense and tears. Every type of commercial film or video needs to be written by a professional writer. A 30 second TV commercial can be a tough nut to crack from the writer’s perspective, where - [What is marketing?](https://pic-tree.com/what-is-the-marketing/) - Consumer resistance In the 1950s, when Tetley first introduced the tea bag to the UK market, many thought the concept would fail. There was so much myth and ritual surrounding the sacred art of making a pot of tea: a teaspoon of loose tea for every person plus one for the pot; warm the pot; - [Gravitating to Greenwich, London](https://pic-tree.com/blonde-surf-girl/) - The PicTree story I’m a semi-nomadic graphic designer from Poland. I worked for advertising agencies around the world in search of inspiration and experience. My last proper job was in Addis Ababa, Ethiopia, but I was still hungry for new horizons. Ten years ago I arrived in Greenwich wondering if this was the right move ## Pages - [Pic Tree Welcome](https://pic-tree.com/) - Pic Tree: Your creative multimedia agency. We craft bespoke video, design & content for you. Empathetic problem-solving for authentic, impactful communication. - [Contact](https://pic-tree.com/contact/) - Hello World! Registered in England & Wales Company number: 13113057, VAT NR 412 2084 46 - [About](https://pic-tree.com/about/) - We’re a funder-run company of experienced creatives with a background in advertising and film, we specialise in impactful campaigns for NGOs and global brands We craft compelling narratives and stunning visuals that help businesses like yours: Solve your toughest challenges. Reach new audiences. Achieve your marketing goals. From digital campaigns to impactful brand stories, we - [Services](https://pic-tree.com/services/) - [Privacy Notice for Visitors and Customers](https://pic-tree.com/privacy-policy/) - Who we are Our website address is: http://pic-tree.com Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided - [Stories](https://pic-tree.com/blog/) - [Books](https://pic-tree.com/books/) - [Work](https://pic-tree.com/work/) ## Products - [Hoodie](https://pic-tree.com/product/hoodie/) - This is a variable product. - [WordPress Pennant](https://pic-tree.com/product/wordpress-pennant/) - This is an external product. - [V-Neck T-Shirt](https://pic-tree.com/product/v-neck-t-shirt/) - This is a variable product. - [Logo Collection](https://pic-tree.com/product/logo-collection/) - This is a grouped product. - [Beanie with Logo](https://pic-tree.com/product/beanie-with-logo/) - This is a simple product. - [T-Shirt with Logo](https://pic-tree.com/product/t-shirt-with-logo/) - This is a simple product. - [Single](https://pic-tree.com/product/single/) - This is a simple, virtual product. - [Album](https://pic-tree.com/product/album/) - This is a simple, virtual product. - [Polo](https://pic-tree.com/product/polo/) - This is a simple product. - [Long Sleeve Tee](https://pic-tree.com/product/long-sleeve-tee/) - This is a simple product. - [Hoodie with Zipper](https://pic-tree.com/product/hoodie-with-zipper/) - This is a simple product. - [Sunglasses](https://pic-tree.com/product/sunglasses/) - This is a simple product. - [Cap](https://pic-tree.com/product/cap/) - This is a simple product. - [Belt](https://pic-tree.com/product/belt/) - This is a simple product. - [Beanie](https://pic-tree.com/product/beanie/) - This is a simple product. - [T-Shirt](https://pic-tree.com/product/t-shirt/) - This is a simple product. - [Hoodie with Logo](https://pic-tree.com/product/hoodie-with-logo/) - This is a simple product. ## Portfolio - [Film](https://pic-tree.com/pic/documentary-feature-about-coffee-and-the-climate-crisis/) - [Reports & books Design](https://pic-tree.com/pic/image-rich-report-design-2/) - Client: Institute of Development Studies Image Rich Report Design Following the success of our first collaboration, the Institute of Development Studies (IDS) again invited Pic Tree to work with pastoralist researchers on the "Promoting Peaceful Pastoralism" project on the Uganda/Kenya border. This project, funded by Chemonics UK, is part of a larger initiative promoting human - [Design of books and advocacy reports](https://pic-tree.com/pic/design-of-books-and-advocacy-reports/) - For national and international development NGOs, we create books and rich images advocacy research reports. Good graphic design will help you create a positive first impression and leave an impact on your target audience. Graphic design expands the ways your company communicates complex information to customers –with options such as graphs, charts, distinct brand avatars, and - [Images rich report](https://pic-tree.com/pic/research-report/) - About the project / Client: Institute of Development Studies Image Rich Report Design We were invited to collaborate with the Institute of Development Studies (IDS) on the “Promoting Peaceful Pastoralism” project, which was funded by Chemonics UK, as part of a larger initiative to uphold human rights, protect the environment, and put an end to - [Videos and creative media content](https://pic-tree.com/pic/promo-video-services/) - Why you need a promo video for your business. Use promotional videos and promo digital media to get people excited about your upcoming projects. A promotional video or promo video is a video used to promote a specific marketing initiative, sale, event, or product. Promos are often similar in style to a teaser video, which - [Marketing and Branding](https://pic-tree.com/pic/marketing-collateral-and-branding/) - Marketing, communication and Branding Why you need graphic design for your business. As an element of branding and marketing, high-quality graphic design helps to leave a favourable impression on prospective clients. Graphic design opens up new avenues for your company to convey intricate ideas to consumers via the use of visual aids such as charts, - [Why your organisation needs a documentary](https://pic-tree.com/pic/documentaries/) - Why your organisation needs a documentary. People connect with stories. A corporate documentary can help create a personal connection with your target audience. A documentary humanises your operation and helps consumers connect with your product or service. Don't miss an opportunity to build a deeper relationship with your market through a documentary. Tell us about your - [Corporate videos](https://pic-tree.com/pic/corporate-videos/) - Why you need a video for your business. People buy products, services, and ideas they believe in. Corporate videos can help you communicate why your business is worth the investment. Corporate videos that talk about your brand, product, or service allow you to create an emotional connection with the audience and help build the trust - [Corporate video](https://pic-tree.com/pic/hotel-promo/) - The video highlights the hotel’s luxury facilities, Ghana’s cultural heritage and the environment. Hotel visitors are from Government, trade delegations, corporate, NGOs and international business travellers. People don’t trust commercials. People trust people. Labels/brands don’t need more extra ads. They need more people sharing them in trusted contexts. - [Promo Video instructions](https://pic-tree.com/pic/informative-videos/) - See full collection of Zoom films - [Marketing videos](https://pic-tree.com/pic/aim-higher/) - Aim Higher Debate Higher Project 2021. - [Design & illustrations](https://pic-tree.com/pic/book-for-cricket-club/) - The Inside Story Kenya Kongonis Cricket Club, Nairobi. A special book to celebrate the centenary of the founding of Kenya Kongonis Cricket Club. Pic Tree has been hired to supply graphic design and art director skills for a book to mark the Centenary of the club. The brief is to create a cricket book like - [Brand Collateral](https://pic-tree.com/pic/graphic-and-design/) - The Inside Story SEEDS SEEDS (Self-Employment Entrepreneurship Diversity Scheme) supports graduates with neurological disorders to set up in business or as freelancers. A six-month programme delivers workshops in entrepreneurship and how to make connections with industry professionals, while courses in life coaching help with workload management. Assisted by an industry mentor specific to the selected field - [Advertising photography + 2D animation](https://pic-tree.com/pic/advertising-photography/) - The Inside Story 4iE We were asked to create advertising for the 4iE thermostat. We photographed 4iE units in black & white and took several shots of the device installed in a house. At Pic Tree we're passionate about capturing stories that resonate. When the opportunity arose to advertisethe innovative 4iE thermostat, we knew it - [Branding](https://pic-tree.com/pic/security-firm/) - About the project A start-up branding package for Operational Risk Management and Security Worldwide. ORMSW identifies, analyses and assess risks. It proposes the appropriate mitigation measures to secure the assets of the client. Typically these are multinational companies, government agencies, private companies, humanitarian organisations and NGOs. What the client says about us I.Charanas, Company Director, - [Short documentaries](https://pic-tree.com/pic/doc-film/) - Positive review Mark Ellis, Project Manager National Collaborative Outreach Programme London About the projects PIC TREE has collaborated with NCOP for the past 2 years. The result is a successful output of 23 documentary-style interviews, educational films, case studies and promotional films. For example, Carshalton Boys Sports College is one of fourteen schools in south - [Advocacy photobook design](https://pic-tree.com/pic/report-design/) - Photobook Concept Note Advocacy Photobook Design Background The South Sudan Safety Net Project (SSSNP) has reached 65,000 poor and vulnerable households in 10 counties across South Sudan, improving welfare and human capital development. The project has introduced innovations to maintain continuous support for beneficiary households and communities, demonstrating programmatic mechanisms and innovative solutions in fragile and - [Series of short docs](https://pic-tree.com/pic/ncop-doc/) - About the project National Collaborative Outreach Programme, interviews and doc style films. Carshalton Boys Sports College is one of fourteen schools in south London involved with NCOP over the past three years. Participants and coordinators of NCOP reflect on the positive impact of the programme. PIC TREE has collaborated with NCOP for the past 2 ## Categories - [What is copywriting](https://pic-tree.com/category/what-is-copywriting/) - [Marketing](https://pic-tree.com/category/marketing/) - [Pic Tree story](https://pic-tree.com/category/pic-tree-story/) - [Advertising](https://pic-tree.com/category/advertising/) - [Writing for documentaries](https://pic-tree.com/category/writing-for-documentaries/) - Documentaries need a writer first. - [Brand identity](https://pic-tree.com/category/brand-identity/) - What is a brand - [Communication](https://pic-tree.com/category/marketing/communication/) ## Tags - [market](https://pic-tree.com/tag/market/) - [copywriting](https://pic-tree.com/tag/copywriting/) - [advertising](https://pic-tree.com/tag/advertising/) - [ideas](https://pic-tree.com/tag/ideas/) - [marketing](https://pic-tree.com/tag/marketing/) - [objectives](https://pic-tree.com/tag/objectives/) - [story](https://pic-tree.com/tag/story/) - [greenwich London](https://pic-tree.com/tag/greenwich-london/) - [Small and medium-sized enterprises](https://pic-tree.com/tag/small-and-medium-sized-enterprises/) - [SME](https://pic-tree.com/tag/sme/) - [film](https://pic-tree.com/tag/film/) - [video](https://pic-tree.com/tag/video/) - [design](https://pic-tree.com/tag/design/) - [graphic design](https://pic-tree.com/tag/graphic-design/) - [communication](https://pic-tree.com/tag/communication/) - [creative brief](https://pic-tree.com/tag/creative-brief/) ## Product categories - [Clothing](https://pic-tree.com/product-category/clothing/) - [Tshirts](https://pic-tree.com/product-category/clothing/tshirts/) - [Hoodies](https://pic-tree.com/product-category/clothing/hoodies/) - [Accessories](https://pic-tree.com/product-category/clothing/accessories/) - [Music](https://pic-tree.com/product-category/music/) - [Decor](https://pic-tree.com/product-category/decor/) ## Categories - [Branding](https://pic-tree.com/portfolio_category/branding/) - Branding and Brand Collateral - [Graphic Design](https://pic-tree.com/portfolio_category/design/) - Graphic and Design and Book Art Layout - [Photography](https://pic-tree.com/portfolio_category/photography/) - Photography and Digital Technologies - [Documentary](https://pic-tree.com/portfolio_category/doc-film/) - Documentary film and Video - [Promo](https://pic-tree.com/portfolio_category/promo/) - Corporate Video Promo - [MotionGraphics](https://pic-tree.com/portfolio_category/animation/) - Motion Graphics and Sketches - [Services](https://pic-tree.com/portfolio_category/services/) - [marketingcollateral](https://pic-tree.com/portfolio_category/marketingcollateral/) - [Promo](https://pic-tree.com/portfolio_category/promovideo/) - [Documentary Films](https://pic-tree.com/portfolio_category/documentary/) - [Portfolio](https://pic-tree.com/portfolio_category/work/) - [Corporatevideo](https://pic-tree.com/portfolio_category/corporate/) - [Book Design](https://pic-tree.com/portfolio_category/book-design/)