“What do you want?”
It sounds like a simple question, yet it’s the most profound one we can ask in the world of communication. Often, clients come to us with a clear brief—a specific request for a video, a design, or a piece of content. But at Pic Tree, we know that truly impactful work begins by looking beyond that surface-level request to uncover the deeper desire, the underlying “what do you really want?”
The Surface-Level Request
“I need a video.” / “We need a new logo.”
What you ask for.
The Deeper Aspiration / Problem
“I want to build trust.” / “We need to attract our ideal tribe.”
What you *truly desire*.
This isn’t about second-guessing your vision; it’s about empathy. It’s about recognising that behind every project lies a deeper aspiration, a problem to solve, or a transformation to achieve. Perhaps you want a video, but what you truly desire is to build trust with your audience. You might need a new brand identity, but what you truly seek is to attract your ideal tribe and solidify your purpose.
Many agencies deliver exactly what’s asked but often miss the mark on true impact because they don’t delve into this deeper layer. They create products, not solutions. They fulfil requests, but they don’t empower visions. This is where Pic Tree distinguishes itself. Our “Mad Men” background has trained us as problem-solvers and agents of change, not just order-takers.
We sculpt narratives and visuals by first listening deeply, asking the right questions, and truly understanding your core objectives. We bridge the gap between your immediate need and your ultimate desire, ensuring that every piece of content we create doesn’t just look good but genuinely moves your audience, builds belief, and drives meaningful change.
Comments are closed.